Starbucks

1. where did the original idea for the starbucks format come from? what lesson
for international business can be drawn from this?

2. what drove Starbucks to start expanding internationally? How is the company
creating value for its shareholders by pursuing an international expansion
strategy?

3. Why do you think Starbucks decided to enter the Japanese market via a joint
venture with a Japanese company? What lesson can you draw from this?

4. ls Starbucks a force for globalization? Explain your answer

5. When it comes to purchasing coffee beans, Starbucks adheres to a fair{rade
program. What do you think is the difference between fair trade and free
trade? How might a fair-trade policy benefit Starbucks?