Short answer test: This test is to assess the student’s understanding of the concepts of the topic. The tests will be in the format of short answers. Your understanding and application of the concepts and theories will be assessed through this test.
I have everything you need attached
Chegg Account Info: chegg.com
eTextbook: Ratings Analysis. When you go to website or account look to the left of screen and you will see two eTextbooks listed that will say, “read”…for this test Ratings Analysis is the only source or book needed. The test is over chapters 1-4.
• Exams. This test is to assess your understanding of the concepts of the topic. The tests will be in the format of short answers. Your understanding and application of the concepts and theories will be assessed through this test.
Please address each item. You may use notes and your textbooks to address the items. Please provide APA citations from your textbooks with your answers. All answers must be at least two paragraphs but no more than five with the exception of question 3 where each measurement technique or methodology should be a minimum of two paragraphs and no more than five paragraphs. You may use notes and books to complete the exam. PLEASE ALWAYS INCLUDE THE QUESTIONS WITH EACH ANSWER.
RA Chapters 1-4
1. Trace the history of audience measurement research. From beginning to present methods.
2. Define sampling and then discuss the most common methods of sampling techniques of ratings companies. Additionally, discuss the difference between a sample and a census.
3. Briefly describe these measurement techniques: Telephone recall, telephone coincidental, diaries, household meters, people-meters, portable people-meters, computer meters, and servers. Now provide advantages and disadvantages for each measurement technique.
4. Address the value of understanding selective exposure theory and uses and gratifications theory with regard to audiences. Explain the components of each theory.
5. Webster, Phalen and Lichty (2014) use audience factors affecting exposure and media factors affecting exposure to develop a new “integrated model of audience behavior (p. 112-116). Explain this model and what it means to understanding an audience. Best method is to explain the model on page 113