Marketing Plan

Description

Monitoring Control Measures

Throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.

Complete Your Plan and Review

You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.

12 point, Times New Roman font
Double-spaced
Title page
Reference list (citations and references should follow current APA format)
(Links to an external site.)

Be sure to review all of the sections for complete assignment details!

Rubric
MGMT 311 – 9.3 Marketing Plan Rubric
MGMT 311 – 9.3 Marketing Plan Rubric
Criteria Ratings Pts

This criterion is linked to a Learning Outcome
Content: Executive Summary
This criterion is linked to a Learning Outcome.

10.0 to >9.0 pts
Excellent

9.0 to >8.0 pts
Above Average

8.0 to >7.0 pts
Average

7.0 to >6.0 pts
Below Average

6.0 to >0 pts
Failing

10.0 pts

This criterion is linked to a Learning Outcome
Content: Current Marketing Situation
This criterion is linked to a Learning Outcome.

20.0 to >18.0 pts
Excellent

18.0 to >16.0 pts
Above Average

16.0 to >14.0 pts
Average

14.0 to >12.0 pts
Below Average

12.0 to >0 pts
Failing

20.0 pts

This criterion is linked to a Learning Outcome
Content: SWOT, Objectives and Issues
This criterion is linked to a Learning Outcome.

20.0 to >18.0 pts
Excellent

18.0 to >16.0 pts
Above Average

16.0 to >14.0 pts
Average

14.0 to >12.0 pts
Below Average

12.0 to >0 pts
Failing

20.0 pts

This criterion is linked to a Learning Outcome
Content: Marketing Strategy
This criterion is linked to a Learning Outcome.

20.0 to >18.0 pts
Excellent

18.0 to >16.0 pts
Above Average

16.0 to >14.0 pts
Average

14.0 to >12.0 pts
Below Average

12.0 to >0 pts
Failing

20.0 pts

This criterion is linked to a Learning Outcome
Content: Action Programs, Budgets, Controls
This criterion is linked to a Learning Outcome.

20.0 to >18.0 pts
Excellent

18.0 to >16.0 pts
Above Average

16.0 to >14.0 pts
Average

14.0 to >12.0 pts
Below Average

12.0 to >0 pts
Failing

20.0 pts

This criterion is linked to a Learning Outcome
Course Readings and Additional Research & Style and Mechanics
This criterion is linked to a Learning Outcome. Excellent research into the issues with clearly documented links to class (and/or outside) readings. Sentences clearly structured and carefully focused. Almost entirely free of spelling, punctuation, and grammatical errors.

10.0 to >9.0 pts
Excellent

9.0 to >8.0 pts
Above Average

8.0 to >7.0 pts
Average

7.0 to >6.0 pts
Below Average

6.0 to >0 pts
Failing

10.0 pts

Total Points: 100.0
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