Marketing Management Essay Assignment

Description

The deadline is tomorrow. Please let me know if you can have it done by tonight or as soon as possible and we can di$cu$$.

The essay has a specific outline that needs to be followed. The paper must hit exemplary for each section of the rubric. Please review each of these explicitly. They state what is needed even beyond the instructions.

I also have a sample paper that was provided that can be used as a guide if needed for clarity.
The essay should have 1-2 sources.
Please let me know if you have any questions or concerns at all.
Thanks!

COMPETENCIES

305.6.2 : Distribution Strategy Application

The graduate applies theories about distribution to develop and implement a distribution strategy.

SCENARIO

Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products that they already carry. Company S executives want to use a distribution programming model to successfully introduce the product to and create strong relationships with the dealerships.

You have been assigned to recommend innovative strategies to motivate intermediaries as part of the distribution programming plan.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Write an essay (2-3 pages) addressing the following:

A. Identify and list at least 5 strategies for motivating the dealerships as intermediaries.

1. Identify and briefly describe each strategy.

2. Explain the advantages and disadvantages of each strategy.

3. Explain how you will evaluate the effectiveness of each strategy.

B. Describe distribution programming as a comprehensive strategy for motivating intermediaries.

Type your work into a word processing document and submit it as an attachment to this task.

File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

RUBRIC
COMMUNICATION HOLISTIC:

UNACCEPTABLE

The work is difficult to follow and is confusing.

NEEDS REVISION

The work needs clarification and other revision.

MEETS STANDARD

The work is easy to follow and understand.

EXEMPLARY

The work is extremely clear and easy to understand.

MECHANICS (GRAMMAR, PUNCTUATION, SPELLING, ETC:)

UNACCEPTABLE

Numerous minor errors and some major errors.

NEEDS REVISION

Several minor errors.

MEETS STANDARD

A few minor errors.

EXEMPLARY

Few or no minor errors. No major errors.

STYLE (WORD CHOICE, SENTENCE STRUCTURE, ETC:)

UNACCEPTABLE

Poor sentence structure, limited vocabulary, inappropriate word choice.

NEEDS REVISION

Some sentence variation, adequate but limited vocabulary, poor word choice.

MEETS STANDARD

Generally effective sentence structure, solid vocabulary, accurate word choice.

EXEMPLARY

Highly varied sentence structure, vivid vocabulary, accurate word choice.

A1:STRATEGIES FOR MOTIVATING INTERMEDIARIES

UNACCEPTABLE

The candidate does not list or define any appropriate strategies.

NEEDS REVISION

The candidate lists and defines fewer than 5 appropriate strategies.

MEETS STANDARD

The candidate lists and defines 5 appropriate strategies.

EXEMPLARY

The candidate lists and defines more than 5 appropriate strategies.

A2:ADVANTAGES AND DISADVANTAGES

UNACCEPTABLE

The candidate fails to explain the advantages and disadvantages of at least 5 strategies.

NEEDS REVISION

The candidate provides an incomplete explanation of the advantages and disadvantages of at least 5 strategies.

MEETS STANDARD

The candidate provides a reasonable explanation of the advantages and disadvantages of at least 5 strategies.

EXEMPLARY

The candidate provides a credible and well-supported explanation of the advantages and disadvantages of at least 5 strategies.

A3:EVALUATE EFFECTIVENESS OF STRATEGIES

UNACCEPTABLE

The candidate fails to explain how to evaluate the effectiveness of at least 5 strategies.

NEEDS REVISION

The candidate provides an incomplete explanation of how to evaluate the effectiveness of at least 5 strategies.

MEETS STANDARD

The candidate provides a reasonable explanation of how to evaluate the effectiveness of at least 5 strategies.

EXEMPLARY

The candidate provides a credible and well-supported explanation of how to evaluate the effectiveness of at least 5 strategies.

B:DISTRIBUTION PROGRAMMING DESCRIPTION

UNACCEPTABLE

The candidate does not describe distribution programming as a comprehensive strategy for motivating intermediaries.

NEEDS REVISION

The candidate provides an incomplete description of distribution programming as a comprehensive strategy for motivating intermediaries.

MEETS STANDARD

The candidate provides a reasonable description of distribution programming as a comprehensive strategy for motivating intermediaries.

EXEMPLARY

The candidate provides a credible and well-supported description of distribution programming as a comprehensive strategy for motivating intermediaries.

OVERALL HOLISTIC:

UNACCEPTABLE

Unacceptable

NEEDS REVISION

Needs Revision

MEETS STANDARD

Meets Standard

EXEMPLARY

Exemplary