Description
The deadline is tomorrow. Please let me know if you can have it done by tonight or as soon as possible and we can di$cu$$.
The essay has a specific outline that needs to be followed. The paper must hit exemplary for each section of the rubric. Please review each of these explicitly. They state what is needed even beyond the instructions.
I also have a sample paper that was provided that can be used as a guide if needed for clarity.
The essay should have 1-2 sources.
Please let me know if you have any questions or concerns at all.
Thanks!
COMPETENCIES
305.6.2 : Distribution Strategy Application
The graduate applies theories about distribution to develop and implement a distribution strategy.
SCENARIO
Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products that they already carry. Company S executives want to use a distribution programming model to successfully introduce the product to and create strong relationships with the dealerships.
You have been assigned to recommend innovative strategies to motivate intermediaries as part of the distribution programming plan.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Write an essay (2-3 pages) addressing the following:
A. Identify and list at least 5 strategies for motivating the dealerships as intermediaries.
1. Identify and briefly describe each strategy.
2. Explain the advantages and disadvantages of each strategy.
3. Explain how you will evaluate the effectiveness of each strategy.
B. Describe distribution programming as a comprehensive strategy for motivating intermediaries.
Type your work into a word processing document and submit it as an attachment to this task.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
COMMUNICATION HOLISTIC:
UNACCEPTABLE
The work is difficult to follow and is confusing.
NEEDS REVISION
The work needs clarification and other revision.
MEETS STANDARD
The work is easy to follow and understand.
EXEMPLARY
The work is extremely clear and easy to understand.
MECHANICS (GRAMMAR, PUNCTUATION, SPELLING, ETC:)
UNACCEPTABLE
Numerous minor errors and some major errors.
NEEDS REVISION
Several minor errors.
MEETS STANDARD
A few minor errors.
EXEMPLARY
Few or no minor errors. No major errors.
STYLE (WORD CHOICE, SENTENCE STRUCTURE, ETC:)
UNACCEPTABLE
Poor sentence structure, limited vocabulary, inappropriate word choice.
NEEDS REVISION
Some sentence variation, adequate but limited vocabulary, poor word choice.
MEETS STANDARD
Generally effective sentence structure, solid vocabulary, accurate word choice.
EXEMPLARY
Highly varied sentence structure, vivid vocabulary, accurate word choice.
A1:STRATEGIES FOR MOTIVATING INTERMEDIARIES
UNACCEPTABLE
The candidate does not list or define any appropriate strategies.
NEEDS REVISION
The candidate lists and defines fewer than 5 appropriate strategies.
MEETS STANDARD
The candidate lists and defines 5 appropriate strategies.
EXEMPLARY
The candidate lists and defines more than 5 appropriate strategies.
A2:ADVANTAGES AND DISADVANTAGES
UNACCEPTABLE
The candidate fails to explain the advantages and disadvantages of at least 5 strategies.
NEEDS REVISION
The candidate provides an incomplete explanation of the advantages and disadvantages of at least 5 strategies.
MEETS STANDARD
The candidate provides a reasonable explanation of the advantages and disadvantages of at least 5 strategies.
EXEMPLARY
The candidate provides a credible and well-supported explanation of the advantages and disadvantages of at least 5 strategies.
A3:EVALUATE EFFECTIVENESS OF STRATEGIES
UNACCEPTABLE
The candidate fails to explain how to evaluate the effectiveness of at least 5 strategies.
NEEDS REVISION
The candidate provides an incomplete explanation of how to evaluate the effectiveness of at least 5 strategies.
MEETS STANDARD
The candidate provides a reasonable explanation of how to evaluate the effectiveness of at least 5 strategies.
EXEMPLARY
The candidate provides a credible and well-supported explanation of how to evaluate the effectiveness of at least 5 strategies.
B:DISTRIBUTION PROGRAMMING DESCRIPTION
UNACCEPTABLE
The candidate does not describe distribution programming as a comprehensive strategy for motivating intermediaries.
NEEDS REVISION
The candidate provides an incomplete description of distribution programming as a comprehensive strategy for motivating intermediaries.
MEETS STANDARD
The candidate provides a reasonable description of distribution programming as a comprehensive strategy for motivating intermediaries.
EXEMPLARY
The candidate provides a credible and well-supported description of distribution programming as a comprehensive strategy for motivating intermediaries.
OVERALL HOLISTIC:
UNACCEPTABLE
Unacceptable
NEEDS REVISION
Needs Revision
MEETS STANDARD
Meets Standard
EXEMPLARY
Exemplary