Franchising as a growth strategy
Alon, I., Ni, L., & Wang, Y. (2012). Examining the determinants of hotel chain expansion through international franchising. International Journal of Hospitality Management, 31(2), 379-386.
Li, Y., &Singal, M. (2019). Capital structure in the hospitality industry: The role of the asset-light and fee-oriented strategy. Tourism Management, 70, 124-133.
Prykhodko, I., & Ohinok, S. (2019). Factors Affecting Franchising Development In The Economy Of The European Countries. Baltic Journal of Economic Studies, 5(5), 145-150.
The requirement is to use the library databases to identify appropriate sources relating to the chosen strategic management model (or concept). The preferred database is Emerald and the sources should be from peer-reviewed sources only. This, therefore, excludes business sources found on other databases such as ProQuest. A maximum of 5 articles may brought into the exam room. These copies MUST NOT include any hand-written notes. The articles are to be handed in at the end of the exam along with your exam paper, and if any hand-writing is identified on the articles, the exam will receive a zero grade.
You will be provided with a highlighter in the exam room. This is to be used to highlight the direct or indirect citations that you then use in your copy.
You are required to present a typed reference list of your 5 academic articles with your exam paper. This should be presented in line with APA referencing guidelines. This document should be prepared in advance and brought to the exam with the other permitted resources.
The model/concept is to be presented and explained. This may be in bullet point format, a hand drawn diagram or simply a written explanation (maximum of 200 words). • Knowledge
2. CurrentLiterature • Knowledge
Your goal is to review academic literature in your chosen subject area. The 5 articles should be from no earlier than 2009.
You are to present the different academic views on your subject matter, critically analyzing the views in relation to the current importance of the business application of the model/concept in the world of Hospitality and associated industries. You are to synthesise these academic views and to give your own interpretation, ensuring that they are referenced accordingly, with either in text citations or direct quotations (approx. 700 words). It is anticipated that the views will be extracted from any section of any of the 5 articles, however, the relevance of the results of the pieces of research may well allow for a more critical assessment of the validity and importance of the model/concept chosen.
This should be a summary of what you have presented and conclude with your position on the importance and/or application of the chosen model/concept (100 words).
You are required to attach your reference list to your exam paper. This should be prepared in advance and brought with you into the exam room. If you do not prepare one in advance, you are required to produce a hand-written reference list, however, this must be incorporated into the exam paper hand-in as no additional sheets will be given out and space will be limited to space for 4 pages of A4 only.
The Core theory/framework is to be presented and explained (maximum of 200 words) and then critically analysed in relation to other academic research. This may well include contradictory views or perhaps differences in applications in differing domains or geographical locations. Then the link from the model/concept and its relevance to its application in the world of Hospitality and associated Industries is to be explained. It is expected that your analysis may result in a conclusion that justifies your position, either positive or negative, on the model/concept.
You are permitted to take into the exam room with you:
A maximum of 5 ACADEMIC articles. These should be academic articles from academic sources, and it is advised that these should be from research carried into in the domain that will allow you to position your critique in relation to its industry application. These should be sourced from academic databases and not business sources. These copies must not have any handwritten notes nor any highlighting.
Your 5 articles are to be handed in with your written paper, and if any hand-written notes are found on your papers, for whatever reason, your paper will receive a zero grade.
The ideas that you present in your literature review need to be referenced to the sources that you supply. So, remember that if you cite from the article itself, you can simply use the source reference itself, e.g. (Smith & Jones, 2015). If you use a direct quote from the source, it should have parentheses, and a page number reference to the source, e.g. (Smith & Jones, 2015, p.386). If you use a reference from within in the article, e.g. Porter (1985), you must reference it as (Porter, 1985, as cited in Smith & Jones, 2015). These must then be highlighted using the highlighter given to you in the exam room.
You are required to supply an APA reference list of your 5 sources. You may bring this into the exam, already printed off. If you do not bring it with you, you are required to include this in your paper. No additional paper will be given, so this will need to be included in the 4 pages allocated.