Task 1 (500 words)
Using Business Source Premier, review the following articles:
Aditya, J. & Gimenez, E. (2014). Decision-driven marketing. Harvard Business Review, 92(7/8), 64-71.
Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
Dawar, N. & Bendle, N. (2018). Marketing in the age of Alexa. Harvard Business Review, 96(3), 80-86.
Hanssens, D. M.; Thorpe, D.; & Finkbeiner, C. (2008). Marketing when customer equity matters. Harvard Business Review, 86(5), 117-123.
Levitt, T. (1975). Marketing Myopia. Harvard Business Review.
Porter, M. E. & Hepelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 98-114.
Reeves, M.; Love, C.; & Tillmanns, P. (2012). Your strategy needs a strategy. Harvard Business Review.
Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking Marketing. Harvard Business Review.
Urbany, J. E. & Davis, J. H. (2007). Strategic insight in three circles. Harvard Business Review, 85(11), 28-30.
Following your review, share a 500-word synopsis of the marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Perspectives on Marketing Decision Making,” in mind. This posting should be completed using APA formatting (in-text citations and references).
Task 2 (450 Words)
Reflect on the attached readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
You are working as a manager of a financial planning office where you require your employees to have a presence on social media. One of your financial advisors posts to his Twitter account that he needs $500 to pay his rent for the month. Would you punish him? Why or why not?
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review].