E MARKETING – 8

A. Your text (chapter 8), lists 7 distinct elements in a direct marketing email campaign.

List these 7 distinct elements and describe each element in 5 – 8 sentences. Be sure to number them to ensure that you have listed all 7.

B. When sending an out-going email (e.g. after the first purchase, greetings, birthday wishes, etc.), a business should pay attention to two key issues regarding the email itself. What are they? Why are they key issues?

C. When running campaigns on social media platforms is it important to run multiple variations of the same advertisement? Why?